Perks

What is a Perk?

A perk is an incentive (bait) or “lead magnet” offered by protocols to attract and retain their ideal users. Perks can take many forms—discounts, early access, boosted rewards, exclusive items, airdrops, whitelisting spots or other benefits that add value for the user.

Through Solana ID, perks are matched to users based on their on-chain behavior and off-chain credentials. Once a user qualifies, the Perk can be displayed either in the Solana ID User Hub or directly in high-traffic dApps that are part of the Solana Display Network (SDN) via Perk Frames, providing partners with powerful new opportunities to identify and acquire high-value users.

Why Offer Perks?

Perks are the next evolution of targeted user acquisition.

Solana ID lets you pinpoint and reach the users that matter most—using wallet activity, on-chain behavior, and verified off-chain credentials.

Projects use perks to:

• Acquire high-intent, qualified users

• Convert casual users into long-term power users

• Promote new products or features

• Boost visibility across the ecosystem

Instead of casting a wide net and hoping the right users show up, perks act as precision magnets—drawing in the exact users you’re looking for.

How Do Users Claim Perks?

Users can discover and claim perks in two ways:

→ Solana ID User Hub

A curated dashboard where Solana ID users can browse perks they’re eligible for based on their on-chain history and credentials.

→ Perk Frames

In-app displays shown automatically to any eligible wallet (even if they’ve never heard of Solana ID) when they connect to a high-traffic dApp in our Solana Display Network (SDN).

Eligibility is defined by the protocol offering the perk—it could be tied to Tier level, specific badges, custom wallet behavior, or off-chain credentials.

Once a user clicks “Claim,” they’re redirected to your platform. You verify eligibility through our API and activate the perk—seamlessly acquiring your ideal user with verified on-chain history.

What Kind of Perks Should I Offer?

A perk should act as a magnet—something that attracts your ideal users and gives them a compelling reason to try your product, feature, or community. The stronger and more relevant the perk, the more effective your campaign will be.

There’s no one-size-fits-all approach, but strong perks typically fall into a few core categories:

Access-Based Perks

Example: Early access to new products, beta features, NFT whitelisting spots or gated communities.

Reward-Based Perks

Example: Boosted in-app rewards, bonus points, increased yield, or exclusive NFTs.

Discount-Based Perks

Example: Waived fees, % off minting, or extra rewards for specific actions.

Social/Status Perks

Example: Custom Discord roles, leaderboard boosts, profile badges, or avatar.

Perk Structure

We recommend a tiered perk structure to maximize reach and retention:

Baseline Perk (open to all tiers)

Cast a wide net—great for onboarding and creating awareness.

Premium Perk (for Tier 1 & 2)

These are the most active, high-value users on Solana. Offering premium incentives here helps attract long-term contributors.

Optional: Badge-Based Targeting

Want to reach active DEX traders, LPs, NFT collectors, or another niche group? Use our badge system to target very specific user segments.

You’re not locked into a single approach.

You can layer your perks:

• A general perk for broad reach

• A premium perk for power users

• A specialized perk for badge holders

This ensures you're engaging users at every level.

Why Make Perks Valuable?

The better the perk, the stronger the pull—and the more likely you are to acquire loyal, high-quality users who align with your goals.

Rather than spending your budget on broad awareness campaigns with unpredictable ROI, perk campaigns let you directly target high-intent users with something tangible, increasing conversion rates.

When a user sees a perk that genuinely benefits them—like fee discounts, early access, or meaningful in-app boosts—they’re far more likely to engage, return, and stick around.

Well-crafted perks don’t just drive traffic—they build loyalty.