Solana ID Perk Frames

What are Perks at Solana ID?

You can consider perks as lead magnets for your marketing campaigns. A lead magnet in performance marketing is a valuable, free offer—such as an early access, a WL spot, or discount—designed to attract potential customers and capture their attention to a product.

Find more infos here!

Overview

Perk Frames are the first on-chain powered offer displays that notify users of exclusive perks when they log into dApps that are part of the Solana ID Display Network (SDN). Advertisers set custom eligibility criteria based on on-chain activity, including SOLID Score, badges, or custom data points. Perk Frames ensure that only users meeting the specified criteria see and can claim relevant perks.

Example Flow:

1. A user logs into a Display Network dApp.

2. Their connected wallet is analyzed to determine perk eligibility based on advertiser-defined criteria.

3. If eligible, a Perk Frame appears with an offer from an advertiser.

4. The user clicks "Claim Now," which redirects them to the advertisers page to redeem the perk.

Key Features

The Two Parties of the Perk Frame System

• Advertisers → Create targeted perks based on

  • custom on-chain eligibility criteria, including SOLID Score, badges, or specific data points.

  • custom off-chain eligibility criteria from Solana ID accounts if applicable, including social, financial, gaming, legal or professional data.

• Display Network → High-traffic dApps that integrate Perk Frames to display perks to eligible users.

Benefits for Advertisers

• Targeted Incentives – Ensure perks reach high-value users based on verified on-chain activity.

• Pay-Per-Click Model – Advertisers only pay when a user clicks on their perk, ensuring efficient budget utilization.

• Solana-Native Users Only – Ads are displayed only on high-traffic Solana dApps, ensuring your brand reaches users who are already engaging in the Solana ecosystem.

• No Bot Traffic – Your budget is spent only on real, active wallet holders, maximizing efficiency and minimizing waste.

• Prime Placement – ****Your ad appears immediately after wallet connection, ensuring 100% wallet-verified impressions and higher conversion rates for your campaign.

Benefits for Solana ID’s Display Network Partners

• New Revenue Stream – Get paid for each perk click and claim from users interacting with Perk Frames.

• High-Quality Perks – Only relevant Solana projects are promoted, keeping ads (Perk Frames) ecosystem-friendly and spam-free.

• Strengthening Solana – Helps grow the ecosystem by promoting real Solana dApps, boosting cross-platform exposure.

• Enhanced User Experience – Provide users with exclusive perks while maintaining a seamless dApp experience.

• Seamless Integration – Our customizable perk frames blend seamlessly into your dApp’s UI, ensuring a native look and feel without disrupting design or user experience.

Tracking & Analytics

Comprehensive tracking ensures performance benchmarking and proper compensation for Display Partners:

• Perk Frame Impressions.

• Perk Frame Clicks.

• Click-through rates (CTR) on Perk Frames.

• Which wallets received perks.

• Wallets that did not qualify for perks.

• Perks each wallet was eligible for vs. which perks were displayed.

User Flow

1. Wallet Connection → User connects their wallet to a Display Agent's dApp.

2. Eligibility Check → The dApp sends a request to the Solana ID backend with the wallet address.

3. Perk Matching → Solana ID analyzes the wallet against advertiser-defined eligibility criteria.

4. Auction System (if multiple perks are available)

   • Advertisers bid for Perk Frame placement.

   • The highest bidder’s perk is displayed to the user.

5. Perk Display → The Perk Frame appears, notifying the user of their eligible perk.

6. Claiming the Perk → Clicking the Perk Frame directs the user to the advertisers page for redemption.

Customization & Integration

Customizable UI

Display Partners can configure:

• Size

• Location

• Colors (Border, Background, Text, etc.)

Easy Integration

• One-line setup for seamless integration.

• Cross-platform compatibility – Works with all frameworks, including plain JavaScript.

• Performance optimized – Minimal delay between wallet connection and perk display.

Getting Started

For Advertisers

Advertisers define the user criteria for perk eligibility, such as:

• Tier-based segmentation (e.g., Tier 1 and 2 users only)

• Badge-based targeting (e.g., specific activity-based badges)

• Custom eligibility criteria (e.g., users with a certain transaction history or engagement level)

After setting on-chain eligibility requirements and a marketing budget, perks will be displayed only to qualifying users. The marketing budget can be a set budget plus a time period to run the perk or a daily budget that runs indefinitely.

For Display Partners

Display Partners can integrate Perk Frames to unlock additional revenue while offering exclusive perks to their users.

• Easy setup → One-line integration with minimal development effort.

• Custom branding → Adjust colors, size, and location for a seamless fit.

• Performance tracking → Access analytics on engagement, eligibility, and click-through rates.